Medleads Search Engine Optimization Report

by Kurt Rodenhizer, December 2, 2007
 
Introduction
This report will provide details on what was done to improve search engine optimization (SEO) for the MedLeads Website (medleads.com). It also contains recommendations on what else needs to be done to enhance optimization even further.
 

Title, Metatags and Google Verification
The title and metatag configuration has been modified so that each page has a title with likely key word entries along with a list of more detailed terms in the metatag section of each page. In addition, the MedLeads home page was verified by Google and the assigned verification number was pasted into the coding. The HTML code now looks as you see it below and you can review the text from the actual webpages by clicking “View/Source” from the Internet Explorer browser menu bar.

<title>MedLeads Medical Lead Generation, Medical Telemarketing, Real-Time Reporting and Database Services</title>

 

<meta name=”verify-v1″ content=”5gTyfm54qgShZdW3t6p+yRP8zjyHhFzHKtty97ri04g=” />

 

<meta name=”keywords” content=”medleads, medical lead generation, medical, telemarketing, brainstorming, business development, business information, business relationships, calling, campaign, company awareness, competition, competitive analysis, contact management, corporate marketing, customer relationship management, data, data analysis, data collection, data management, database, event, event planning, events, follow-up, lead generation, leads, market penetration, market penetration, analysis, market penetration, market protection, name recognition, pipeline, product promotion, prospect, prospect list, prospects, qualified leads, qualified prospects, qualify leads, qualify prospects, quantified leads, real time reporting, real-time reporting, sales cycle, sales leads, sales pipeline, sales prospects, san diego, solution, solutions, special projects, target market, telephone, trade show follow-up, trade shows, voice-to-voice”>

Site Solution Analysis
The first step taken was to paste the Medleads.com URL into the analysis engine provided by Site Solutions. The table below provides a before and after analysis of improvements that were made along with suggestions are what else can be done to optimize the website SEO. The key results after making the first round of recommended changes suggest SEO can be enhanced if the body text on the web pages can include more terms designated as “key words” in the metatag section. Before and after results are provided in the following table. The link to site solutions can be used to run your own analysis.

www.sitesolutions.com/analysis.asp?F=Form

Google Webmaster Tool Configuration
The next step was to register the site with Google and other search engines such as MSN, Yahoo and Ask.com. Google offers several wizard friendly tools and a tutorial on how to enhance SEO. Associated links are:
http://www.seochat.com/seo-tools/robots-generator/
http://www.google.com/webmasters/start/

The site verification process is illustrated in the image below and after entering the URL Google assigned a verification number which must be pasted in the site home page (index.html)

Google Webmaster tools include statistics on page ranking as a result of their spider searches and current MedLeads.com is ranked very low. We can revisit for progress after Google runs their next scan which typically happens once a month.

Adding a robot.txt file to the server files invites all search engines to scan the Server folder for web site text reviewed by the search engine database spiders. The image below verifies the robot.txt file was added to the MedLeads server location.

Another file that needs to be added to the server folder is a sitemap.html page which lists all possible weblinks in the website. You can either create the file yourself or download a tool that created the file automatically ($60).

 

http://www.sitemappro.com/google-sitemap.html

If you want to save the $60 cost for the Site Map Pro Tool, you can create the file yourself. That is what we did and here is the result of that effort:

http://www.medleads.com/sitemap.html

If you create the sitemap file yourself it is helpful to save a list of files from your directory to text so you can paste the file names into HTML code later (vs typing all the code by hand). To do this, you need to go to the DOS prompt window and target the desired directory. In this case, the directory was:
Directory of C:\Documents and Settings\Kurt Rodenhizer\My Documents\_Professional\ePD\Websites\MedLeads

The DOS window list the directories as shown in the image below: you can paste a code that exports the file to text.

Another way to get a list of your files is to search in Windows Explorer but you can not copy and paste the actual file names into text format.

The result of the DOS directory to text file export produces the following list:

The sitemap file is then registered with Google:
 

Current Web Search Results for MedLeads
Using the key word MedLeads or medleads.com produce a result that has almost nothing but MedLeads on page one. But if you search for MedLeads webpages by typing in “Medical Lead Generation” The results produce no MedLeads pages for at least the first 10 pages of results. See the table below the “recommendations” paragraph for details.

Recommendations
The goal at this point is to analyze the results of efforts detailed in this report after Google runs another database scan of webfiles (the dates of previous scans are provided in Google Webmaster Tools). We need to produce a partner and/or reference page to provide opportunities to link and out to other websites and perhaps get those websites to link back to MedLeads. Finally, the body text for all the webpages need to be upgraded so they include more key words from the metatag section.