Google Ecosystem

Building an ecosystem: the Google Model Business-to-Consumer
by Kurt Rodenhizer, MS, MBA, June, 2007e

Bears and Stearns define an ecosystem as a community interacting as a functional unit which creates a situation where all parties benefit. The Google Ecosystem has been the subject of much debate because Google’s success has been hard to ignore. Their ecosystem relates to the partners and affiliations that they have developed–. especially when the group as a whole has an impact on people’s lives.