Medleads Search Engine Optimization Report

by Kurt Rodenhizer, December 2, 2007
 
Introduction
This report will provide details on what was done to improve search engine optimization (SEO) for the MedLeads Website (medleads.com). It also contains recommendations on what else needs to be done to enhance optimization even further.
 

Ls Hospital

by Kurt Rodenhizer, MS, MBA
 
LS Hospital has over 10,000 employees or volunteers working for the organization. One of the logistics that is not often considered is the allocation of parking space for this population. The parking lot security system requires employees to scan a card for access to a parking lot and this means the person’s name and scan code number must be managed.

MedLeads

by Kurt Rodenhizer, MS, MBA

MedLeads is a professional communications company that generates sales leads for its clients by calling potential customers, interviewing key contacts and collecting essential information. For each client, online calling forms (surveys) are created and used to collect the data requested by their clients. MedLeads uses a team of trained specialist to conduct the customer interviews.

Challenges:
With multiple clients being serviced concurrently, MedLeads was finding if difficult to manage all the data and present the information to their clients in a professional manner. In addition,

Dräger catalog

by Kurt Rodenhizer, MS, MBA

Dräger Medical provides hospitals with medical systems designed to optimize clinical processes. They have several offices throughout the world and there are over 900 parts in their product catalog.

Challenges:
Dräger’s parts as described in the product catalog change frequently and it is difficult to keep the customers and product specialists up-to-do-date with the most recent information. Another problem is that following a joint venture agreement with Siemens Medical, there were several sections of the product

Dräger Flow Sheets

by Kurt Rodenhizer, MS, MBA

Dräger Medical provides hospitals with medical systems designed to optimize clinical processes. The company uses “flow sheets” to provide their sales force with part numbers and order information. The flow sheets help Dräger sales reps understand the complex configuration requirements for over 900 parts.

BM Medical

by Kurt Rodenhizer, MS, MBA

BM Medical provides temperature regulation equipment and disposables to Anesthesia Departments throughout the world.

AX Medical

by Kurt Rodenhizer, MS, MBA
 
AX Medical is a company that specializes in the engineering and development of medical devices. Their customers are mainly medical manufacturers who outsource to AX for design engineering contracts.

Aronson & Novicki

by Kurt Rodenhizer, MS, MBA

Aronson & Novicki is a title examination company with over 300 clients. The company’s work predominately entails organizing client files, compiling details for new work order, researching titles, completing invoices and matching contact information to billing statements.

Challenges:
A&N needed to improve their file management system and reduce their dependence on paper files. They wanted to electronically generat to-do lists and associated reports.

Cannibalization via Internet

Cannibalization of Products or Services via Internet Markets
by Kurt Rodenhizer, MS, MBA, June, 2007

Online marketing and retail refers the use of the Internet to expose customers to a company’s products and to create opportunities to sell products electronically from the consumer’s personal computers. The change in buying behavior is characterized by the terms “online” vs. “bricks-and-mortar” retailing.

EDI before and after

EDI implementation before and after the Internet
by Kurt Rodenhizer, MS, MBA, June, 2007

Electronic Data Interchange (EDI) is the computer-to-computer exchange of data transmitted in accordance to some type of standards, from one computer application to another. EDI systems must be created so that the interchange follows both national and international standards. This transfer of business transaction data and typically involves the automated purchase of goods and services.